January 4, 2024

Personify announces the launch of a dynamic new website, mya2zevents.com, for its A2Z Events brand featuring the full portfolio of event management products, including GTR, which has been officially transitioned to Registration Tech. Following months of dedication and careful planning, the company is excited to unveil a new website and integrated platform to event professionals.  

The new website includes blogs featuring best practices and expert insights, research reports and resources, and detailed product information about the brand’s complete platform of event management solutions. In addition to the newly transitioned event registration software, Registration Tech, A2Z Events also offers floor plan management, exhibitor and sponsor management, attendee engagement solutions, badge printing and much more.   

“We’re thrilled to bring Registration Tech under the A2Z Events brand. With this combined offering, users can grow their events year after year with more show insights and the ability to customize workflow registration through a single-platform solution,” said Erin Sullivan, Vice President of Marketing at Personify.  

With the intuitive, user-friendly interface, event professionals can manage participants and simplify tasks like data collection, registrant communication and payment processing. Not only can they collect attendee data, but organizers can put it to good use too, with detailed reports providing valuable insights on registration trends, attendee demographics, and promotional ROI.  

To simplify the event registration process for attendees and exhibitors alike, A2Z Events offers easy-to-use event registration software, badge printing and check-in. With these two often stressful event processes simplified, attendees can focus on enjoying the event, and organizers can focus on connecting with their attendees. A2Z Events’ lead retrieval solution makes it easy to record prospects with the simple scan of a badge, while the attendance tracking solution streamlines badge scanning capabilities with an intuitive mobile app.  

From registration forms to attendance tracking, A2Z Events has event professionals covered in creating seamless on-site experiences. With the integration of Registration Tech, A2Z Events remains committed to providing innovative solutions to meet the evolving needs of show organizers and event professionals.  

Visit mya2zevents.com to learn more about A2Z Events, Registration Tech and our entire platform of innovative solutions and services that can help organizations successfully manage and grow their events.   

About Personify 

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone.  

Part of the Personify suite of solutions, A2Z Events is a single connected platform for the ultimate event experience. Built for event professionals by event professionals, the robust all-in-one- event management solution is tailor-made to maximize attendee and exhibitor engagement.  

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1. “Video Marketing in 2024: Trends and Statistics You Can’t Afford to Ignore”  

The events industry has always relied on engaging and connecting with audiences, but with the rise of video marketing, it’s become easier than ever. This blog takes a deep dive into the latest video marketing trends, including the dominance of short-form videos and the popularity of TikTok. With videos set to make up 82% of all consumer internet traffic by 2025, this blog provides valuable insights and opportunities for event professionals to stay ahead of the game.  

2. “Is the Hot AI Headshot Trend Worth It?”  

ProfilePicture.AI is the latest app that’s taken the events industry by storm, using artificial intelligence to create perfect profile pictures for anyone (and even our furry friends). This blog delves into the trend and explores whether it’s worth the hype. Whether you’re a professional or just looking for a good profile picture, this blog will give you the answer.  

3. “ECA Legislative Action Day 2023: Making Our Voices Heard on Capitol Hill”  

This year, event professionals stepped away from their events to make their voices heard on Capitol Hill. The ECA Legislative Action Day brought together industry leaders out to advocate lawmakers on the economic impact of the events and trade show industries. This blog shares the highlights of the day, showing the importance of taking action and making a difference.  

4. “Additional Words You Should Stop Using in The Events Industry…And Everywhere: Part 2”  

As the world becomes more aware of language’s power to perpetuate biases and stereotypes, this blog highlights the importance of examining the words we use in the events industry. Part 2 of the series explores more phrases and terms that promote exclusivity or have negative historical connotations. This blog provides valuable insights into shaping attitudes and actions in a positive way to create a more inclusive and welcoming environment for all.  

5. “Festivalization of Trade Shows – Myth, Reality or Bad Idea?”  

The concept of “festivalization” has been tossed around in the events industry, but what does it actually mean? This blog explores the idea and the impact of events like Fyre Festival, Woodstock ’99, and Burning Man on our desire to incorporate festival elements into trade shows. With insights and analysis, this blog offers a valuable perspective on the trend and its potential benefits and pitfalls.  

Conclusion 

As we conclude 2023 and say goodbye to all the excitement it carried, it’s clear that the events industry is constantly evolving and keeping us on our toes. These top 5 blogs have provided event professionals with valuable insights into the latest trends, technology, and advocacy efforts that will shape the industry in the years to come. From the rise of video marketing to the impact of festivalization, we’ve explored the opportunities and challenges that lie ahead for the events industry.  

 As we move forward into 2024 and beyond, it’s essential for event professionals to continue to educate themselves and stay up to date on the latest developments. By keeping a finger on the pulse, we can better understand their audiences and create experiences that stand out from the crowd. From incorporating new technologies to tackling social issues head-on, event professionals have the power to create meaningful change and impact in the world. So, here’s to another year of innovation, growth, and endless possibilities in the events industry! 

The post Exploring the Top 5 Most Popular and Impactful Blogs of 2023  appeared first on Personify.

One prevailing theme was that ROI is everything. Exhibitors want actionable conversations that lead to high-quality leads, not just badge scanning. They’re not interested in just any lead but rather valuable ones that translate into dollars. Therefore, quality conversations are essential, and organizers need to provide concrete demographics on the audience before the event. This will help exhibitors to talk to the right people, which is what they’re looking for. 

“For us, ROI is actionable contact, actionable conversation, “explains LaFleur. “We are looking for the number of actionable leads that are true leads, not fluffy. They are not just taking a badge scan to take a giveaway.” 

Saad agrees that true leads are essential. “I want to know how much we are closing from the result of our attendance at a trade show,” he says. “We tend not to collect many badge scans but collect the information from people with whom we have great conversations. People are qualified to purchase our services potentially.” 

Another critical trend is smart budgeting. Exhibitors are more thoughtful about their investments and want to know what they get for their money. Quality means everything, so event organizers must be honest about the numbers. Phone calls go a long way in building trust between exhibitors and organizers, and trade show organizers must offer creative sponsorship opportunities as well. 

“Just getting on the phone and keeping the conversation going all year long, and really nurturing that relationship, is so important,” Brush explains. “So, when it is time for them to sell us that prospectus, it goes a long way.” 

One crucial factor that exhibitors look for is impactful touches that go a long way. Make it easy for them and give them a high likelihood of value. Ensure that there are networking opportunities, and make it easy to exhibit. Give exhibitors step-by-step instructions, and everyone likes to be treated special. First-time exhibitor discounts also go a long way, and organizers must offer an Exhibitor Resource center, exhibitor education, and suggestions for activations. 

Knight says that networking opportunities for exhibitors and attendees is something that stands out to him when considering attending a show.  

“Networking opportunities are important; maybe have some event in a different area,” he says. Anytime we can network and socialize with the personas we are interested in helps us with building those connections.” 

In conclusion, the exhibitor’s wishlist for 2024 is clear – exhibitors want real value for their investment, whether in conversations that lead to quality leads or impactful touches that make their investment worthwhile. Exhibitors are thoughtful about their budgets and want to know what they get for their money. Organizers that can offer this value will attract more exhibitors and ensure that their event succeeds. So, to stay on top of the exhibitor’s wishlist, start thinking about these trends today! 

Watch the recording here.

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According to our recent research report of trade show and conference exhibitors, millennials are the most important demographic exhibitors focus on, with 47% indicating that this group was their primary target. With an estimated purchasing power of $1.4 trillion globally, event organizers must consider this demographic’s preferences when hosting events. Millennials are now (or will soon be) in a position to exercise considerable buying power, making them an attractive target demographic for businesses of all kinds. 

In this blog, we will dive deeper into trends and insights that will help event organizers cater to millennial attendees effectively. 

Technology is Key 

Millennials are a tech-savvy generation, and they expect technology to play a significant role in events. They want to be able to access information about the event using their smartphones, tablets, and laptops. They want to interact with exhibitors, sponsors, and other attendees on social media platforms before, during, and after the event. They want to meet and expedite connections with similar attendees through tools such as matchmaking (but they view matchmaking as something different).  

One great way to cater to millennials is by leveraging technology to create a seamless registration process. Millennials are always on the go and want to be able to purchase tickets, RSVP, check-in, secure their badges, and access event schedules quickly and easily. Intuitive mobile apps that allow users to access information on the go are highly appreciated by this generation. In our recent registration survey report, survey respondents said that their attendees value ease of use more than anything else. 

Another way to use technology to engage millennials is by creating interactive displays encouraging social sharing. Millennials want to share their experiences with friends and family on social media. By providing interactive displays and event-specific hashtags, organizers can increase engagement and widen their reach to more attendees. 

Lastly, event organizers can use tech to elevate the attendee’s experience. For example, they can provide a customized experience by offering interactive activities like virtual reality, gamification, personalized experiences, and more that will keep attendees engaged and excited. 

Sustainability Matters 

A recent study by Nielsen found that 75% of millennials are twice as likely to support organizations that practice sustainability and are willing to pay more for eco-friendly products. 

To cater to this demographic, event organizers should take steps to reduce their event’s carbon footprint. This can be achieved by using eco-friendly materials for event signage, reducing food waste by donating unsold food to local charities, and encouraging attendees to use public transportation or carpool. 

But it’s not just about the environmental impact. Millennials are also interested in how events give back to the local community. Consider partnering with local charities or non-profit organizations to incorporate a community service aspect into your event. For example, attendees could participate in a volunteer project or make a donation to a local cause. Don’t forget to involve your exhibitors and sponsors who may want to donate their product after the trade show to the local community versus shipping it back to a warehouse – it’s good press for your show and the exhibitors.  

And it’s also not just about displaying sustainability – it’s about following through with it. Make sure you communicate the sustainable initiatives you’ve implemented at your event, so attendees know what efforts you have made. Providing recycling bins may not automatically reduce your environmental impact, but it can also encourage your attendees to adopt more sustainable practices, leading to a positive ripple effect. 

By prioritizing sustainability and community involvement in your events, you not only appeal to the values of the millennial demographic but also contribute to a better future for all. It’s a win-win situation! 

Diversity, Inclusion, and Community (DE&I) 

When it comes to catering to millennial attendees, promoting diversity, inclusion, and community is crucial. This generation values authenticity and transparency, and they want to feel a sense of belonging at any event they attend. 

One of the best ways to achieve this is by offering diverse and inclusive experiences that celebrate different cultures and marginalized groups. Event organizers can hire or select a diverse set of speakers, performers, and vendors to ensure representation for all attendees. 

Another essential element is providing opportunities for networking and building connections. Millennials often prioritize building relationships over solely attending the event itself. So, offering community-building activities will go a long way in making attendees feel welcomed and appreciated. 

It’s also vital for event organizers to keep accessibility in mind when planning their events. This includes ensuring equal access for people with disabilities and other marginalized groups. Providing amplification devices, wheelchair accessibility, and sign language interpreters are just a few examples of what event organizers can do to make their events more inclusive. 

Finally, it’s important to remember that diversity and inclusion aren’t just buzzwords – they’re essential for creating real, meaningful connections with millennial attendees. Whether you’re planning a conference, trade show, or festival, make sure you’re actively working to create an inclusive and welcoming environment that celebrates diversity and promotes community. By doing so, you’ll create an unforgettable experience that will keep millennial attendees coming back year after year. 

Create Memorable Experiences 

This generation seeks unique and immersive experiences to share with their friends and family. A recent study found that 72% of millennials prefer to spend money on experiences rather than material things.  

One way to create memorable experiences is by focusing on the overall ambiance of the event. Millennials are drawn to events that offer unique and aesthetically pleasing environments that allow for socializing and networking. Think of a music festival that incorporates art installations, food trucks, and interactive pop-up shops. Providing a holistic and well-rounded experience is sure to leave a lasting impression on attendees. 

Another way to create memorable experiences is by offering attendees exclusive access to speakers, workshops, or demonstrations. Millennials want to feel like they’re part of something exclusive and unique. Offering VIP experiences can help create a sense of camaraderie and exclusivity that appeals to this demographic. 

Lastly, event organizers can create memorable experiences by incorporating surprise and delight moments throughout the event. This can be anything from small giveaways, special guest appearances, or unexpected activations that catch attendees off guard and leave a lasting impression. 

By focusing on creating memorable experiences, event organizers can cater to the millennial demographic’s desire for unique and personalized events that go beyond the traditional conference or trade show. With a little creativity and attention to detail, organizers can create events that will leave a lasting impression on attendees and build a loyal following for years to come. 

Conclusion 

Catering with thoughtful event design to millennial attendees is crucial in hosting a successful event. From integrating technology to promoting sustainability and community involvement, event organizers must follow the trends and insights to attract this influential consumer group. The purchasing power of millennials is enormous, and businesses of all kinds are striving to capture their attention.  

As event professionals, our job is to create unique and immersive experiences that offer value to all attendees. By following the latest trends and insights, we can ensure that our events not only attract but also retain this crucial demographic. So, let’s embrace technology, sustainability, diversity, inclusivity, and community-building activities to create memorable experiences that will leave a lasting impression on our millennial attendees. 

The post How to Cater to the Millennial Attendee: Trends and Insights for Event Organizers appeared first on Personify.

These events illustrate how crises, even outside or near your event can have severe financial, reputational and disruptive implications for event organizers. Hurricane Katrina, for example, caused over $100 billion in damage and negatively impacted tourism in the city for years. At the same time, the Route 91 Harvest Festival shooting’s long-term effects on the music festival industry are still being felt. And the impact of COVID-19 on the event industry has been staggering, with billions of dollars in lost revenue. 

Navigating such crises requires intricate planning, coordination, and communication with stakeholders. Event professionals must be equipped with the necessary competencies, like crisis assessment, response, recovery, and evaluation, to prepare for, respond to, and learn from crises. This blog will explore the strategies and tools that event professionals can leverage to mitigate and recover from crises effectively while ensuring the industry’s long-term success and sustainability. 

Understanding Types of Crises  

In the fast-paced and unpredictable world of events, crises can arise anytime. From natural disasters and security breaches to financial issues and health emergencies, event professionals must be prepared to handle a wide range of potential crises. 

Some of the most common crises in the event industry include severe weather conditions, accidents, medical emergencies, technological failures, data breaches, and security threats. Each of these crises can significantly impact the event, its attendees and exhibitors, and the professionals involved in planning and executing it. 

In the case of severe weather conditions, events may need to be postponed, relocated, or even canceled altogether. Accidents can result in injuries or property damage, while medical emergencies require immediate medical professionals’ attention. Technological failures such as power outages or equipment malfunctions can cause major disruptions, and security threats can risk attendees’ safety and security. Overall, understanding the various types of crises in the event industry is imperative for successful event planning. 

Preparing for a Crisis  

Effective planning for a crisis is the first step in successful crisis management. Event professionals must develop comprehensive crisis management plans that outline preventive measures, response strategies, and communication protocols. These plans must be flexible enough to accommodate different crises and updated regularly. 

“As a Public Safety and Crowd Management professional, I recommend that any crisis management plans should be written in generalities to note where your concerns are for your particular event(s),” explains Mark R. Moss, Vice President of Sales & Marketing at RA Consulting.  

Moss added that this is important because every major, and most minor facilities and properties have crisis and emergency management plans that will ultimately drive true crisis and emergency management in their facility. 

The preventive measures in a crisis management plan include screening and vetting vendors during the planning phase, conducting safety and security audits, and implementing contingency plans for potential disruptions. Response strategies might consist of the following: 

• Establishing emergency procedures and protocols. 
• Designating a crisis management team. 
• Conducting periodic drills to prepare for emergencies. 

Effective communication is critical during a crisis. Event professionals must have a clear and concise communication strategy that outlines who will be responsible for communicating with stakeholders during a crisis and what information will be shared. 

Transparency is also key. Event professionals must be honest and forthcoming with everyone involved about the crisis’s impact and how they plan to navigate it. Offering frequent updates and answering questions in a timely manner can help manage expectations and mitigate any negative impact on the event’s reputation. 

Amy Peters DES, Vice President of Events at ASIS International reiterates the importance of making sure the whole staff gets a copy of the crisis management plan, as well making sure everyone is in the know. 

“Ensure that the lines of communications, as well as the methods (cell, radio) are crystal clear,” Peters said. “Establish an off-property meeting site for staff in the event of an evacuation.” 

Implementing a Crisis Management Plan 

Implementing a crisis management plan is essential in ensuring that potential crises do not result in disastrous outcomes for your organization. When a crisis occurs, there is usually a sense of panic and urgency; this is where the crisis management team comes into play. The team must remain calm, composed, and analytical while responding quickly and effectively. 

The first key element in implementing a crisis management plan is assessing the situation. This involves gathering as much information as possible to identify the severity of the crisis, the potential consequences, and the parties involved. This will help the crisis management team determine the resources, response protocols, and communication channels required to manage the crisis effectively. 

Activating the appropriate response protocol is the second step in implementing the crisis management plan. This protocol typically includes alerting the relevant authorities, securing the premises, evacuating everyone, and contacting emergency services if necessary. It is critical to have a well-defined crisis response protocol to ensure a quick and effective response in these situations.  

Acknowledging that a crisis can have severe financial implications, reputational impact, and legal liabilities is essential. The crisis management team should clearly understand the organization’s risk and exposure to such factors to address and mitigate the consequences appropriately. This may involve legal counsel, insurance providers, public relations experts, and other relevant stakeholders. 

Learning and Growing from a Crisis 

Every event carries some risk, and every crisis presents a unique set of challenges to event professionals. The COVID-19 pandemic has taught event professionals that they need to plan for crises that can impact events at every level, and that means incorporating new strategies into their crisis management plan to help them adjust to changing circumstances and stay ahead of the curve.  

To ensure that the crisis management plan is comprehensive, event professionals must effectively evaluate their response protocols, communication strategies, and decision-making processes. During crisis management situations, the ability to respond quickly, effectively, and with accurate information is essential for success. Therefore, evaluating the internal communication system’s strength is crucial because it is the backbone of a successful event crisis management plan. Additionally, reviewing the effectiveness of the plan’s decision-making process is vital, as it can significantly impact the event outcome.  

Regular post-event debriefs are an essential element of crisis management planning. It provides an opportunity to review the decisions, communication strategies, and actions taken during the crisis and revise the crisis management plan as necessary. It is important to debrief the entire team, including staff and volunteers, to gather valuable insights and feedback.  

Event professionals must also learn from other professionals’ experiences worldwide. The event industry is a global industry. Therefore, event organizers must stay up to date with industry standards, best practices, and learnings from previous crises worldwide. There are workshops, webinars, and conferences available to event professionals to expand their knowledge base, learn new strategies and skills, and share insights with others. 

The Bottom Line 

Navigating crisis management in the event industry requires extensive planning, preparation, and effective communication. From severe weather conditions and security breaches to health emergencies and technological failures, event professionals must be prepared to handle various potential crises. 

By understanding the types of crises that can occur, preparing for a crisis, and implementing a crisis management plan, event professionals can mitigate potential damage to their reputations and ensure the industry’s long-term success and sustainability. In the fast-paced and unpredictable world of events, crisis management is a fundamental competency that must be embraced to navigate through uncertain times successfully. 

The post Navigating Crisis Management in the Events Industry  appeared first on Personify.

1. Does your partner understand the events’ landscape? 

At A2Z, we have 25 years of experience as a leading trade show and events management software provider in North America. We work with various events, from conferences to trade shows, and have the expertise to support your event management needs. Our team is not only experts using our solutions – they understand the industry’s best practices (many are former event professionals themselves).  The average experience in the events industry is over 10; many hold their CEMs and other industry credentials. At A2Z, we’re more than just a software provider. 

2. What kind of service experience can I expect?  

When it comes to event management, it’s not just about the technology you use; it’s also about the level of support you receive. You want a partner that offers a top-notch white-glove service model that provides you with a dedicated Project Manager (PM) who will guide you through every step of the process. With our A2Z Services Suite, we assign a PM to each client who serves as the key point of contact throughout the event’s lifecycle. Your PM will consult with you on how to use the system to meet your show needs and objectives and even facilitate an education plan for your team. Ask your potential partner about their service model and how they will ensure you get the most out of their software.  

3. How will you ensure that my team is trained?  

Training and education are crucial to ensuring that your team can get the most out of your event management partner’s software. They should provide comprehensive training options, including live interactive sessions, recorded videos, and documentation. Their training process should also be ongoing, as the software and features constantly evolve. Our in-house Training Team conducts highly interactive, feature-specific virtual training sessions regularly so your team will have continuous opportunities to enhance (or refresh) their knowledge and use of new features at various points during the event cycle. Make sure your potential partner has a similar training program in place so your team can be fully prepared. 

4. How configurable is your software?  

Every event is unique, and your event management software should reflect that. Ensure you know your specific requirements and ask if your potential partner can accommodate them. Ask your event management partner about their software’s configuration level and how flexible it is to adapt to your specific requirements. A2Z Events software provides high configurability to meet unique needs and objectives. 

5. How will you help measure the success of using your software?    

Measuring the event’s success and using your software is critical for understanding what worked well and what could be improved in the future. Ask your event management partner how they will help you measure success and the tools, including what kind of analytics and reporting tools to help your team measure it. At A2Z, we provide a range of analytics and reporting tools to help our clients gauge the success of their events and make data-driven decisions for the future. 

In conclusion, choosing the right event management software partner is crucial to the success of your event. With the right partner, you can expect a top-notch service experience that offers comprehensive training options, configurable software, and expert event management advice.  

At A2Z, we pride ourselves on being more than just a software provider. We are a partner in your success, and with our newly enhanced A2Z Services Suite, you can trust that you’re working with a top-tier event management partner that will help you achieve your event goals and drive success. Contact us today to see how we can help you deliver seamless and successful events. 

The post Choosing An Event Management Software Partner: 5 Key Questions to Ask  appeared first on Personify.

At the forefront of video marketing trends is the rise of short-form videos and the domination of TikTok. Our research shows that videos will account for a whopping 82% of all consumer internet traffic by 2025, while video streaming will make up 91% of global internet traffic. These statistics present both opportunities and challenges for event professionals, but the bottom line is clear: video content is king.  

What’s more, incorporating video marketing into your event strategy is sure to have a significant impact on your sales and ROI. In fact, according to our research, video ads generate 12 times more shares than traditional image-based ads, and a whopping 88% of marketers agree that video has improved their ROI. By using video in your marketing efforts, you increase your chances of boosting customer engagement, brand awareness, and loyalty.   

To take your video marketing to the next level, it’s essential to consider personalization. Over 80% of consumers say that they are more likely to engage with a video that speaks directly to them, which is why marketers are turning to AI-powered tools to create personalized content. By doing so, you can create a video strategy that resonates with your target audience, increasing your chances of conversion. For example, can you have a recognizable figure in your event industry share why they are attending? Or a well-respected company sharing the value of participating in exhibiting or sponsoring?  

But the rise of augmented and virtual reality technologies is where the excitement truly lies. Over the next few years, this industry is set to explode, with a projected market size of over $109 billion by 2026. As an event marketing professional, incorporating these technologies into your strategy can help you create immersive experiences that truly appeal to your audience.   

In conclusion, video marketing is essential for those looking to engage and connect with audiences and drive growth for your event. By staying up-to-date with the latest trends and statistics in this rapidly evolving industry, you can create video content that truly resonates with your audiences. Our research underscores the importance of video marketing at events, and we’re excited to see how this industry will continue to grow and evolve in the years ahead. 

20 STATISTICS YOU NEED TO KNOW 

1. In 2024, TikTok is predicted to surpass Facebook as the most popular social media platform for marketing videos. 

2. By 2025, videos will make up 82% of all consumer internet traffic. 

3. 90% of consumers say that video can help them make a purchasing decision. 

4. LinkedIn users are an incredible 20 times more likely to share video content than any other type of content. 

5. In 2024, it’s projected that the average internet user will spend almost 100 minutes per day watching videos online. 

6. According to a recent survey, companies have found that their emails that contain video have a click-through rate that’s over 300% higher than that of traditional emails with no video. 

7. Video streaming is estimated to account for 91% of global internet traffic by 2024. 

8. The average internet user will consume over 100 minutes of online video content per day by 2024. 

9. Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less. 

10. Video SEO is becoming increasingly important, as Google reports that videos are 50% more likely to appear on the first page of search engine results. 

11. A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue. 

12. Social media video ads generate 12 times more shares compared to traditional image-based ads. 

13. YouTube’s dominance in video marketing is expected to continue, with a forecasted 2.85 billion monthly active users by 2025. 

14. The use of AI in video marketing will increase, with over 60% of marketers planning to use AI-powered tools to personalize their video content. 

15. 88% of marketers agree that video has improved their ROI. 

16. Live video will continue to dominate internet traffic, with an estimated 25% of total traffic expected to be from live videos by 2025. 

17. The rise of virtual reality (VR) and augmented reality (AR) technologies will revolutionize the video marketing industry, with a projected market size of over $109 billion by 2026. 

18. Video personalization will become a game-changer for businesses, with over 80% of consumers stating that they are more likely to engage with a video that speaks directly to them. 

19. According to research, 70% of consumers say that they have shared a brand’s video on social media. 

20. Millennials and Gen Z consumers are more likely to watch brand video content on social media than on traditional advertising channels. 

The post Video Marketing in 2024: Trends and Statistics You Can’t Afford to Ignore  appeared first on Personify.

Question: What initially got you interested in your current field of work?
Answer: To be honest, I fell into this position just before COVID, and during COVID when there were no shows, I went through and cleaned up our A2Z database. It sparked my interest in learning all aspects of A2Z and how I can streamline and make things easier for the exhibitors, speakers, and my internal team.

Question: What energizes you about your career in events?
Answer: Meeting so many different people and seeing something that takes many many months come to life.

Question: What’s the best career advice you’ve ever heard?
Answer: “Live to work, don’t work to live.” Enjoying what you’re doing (while making money) is better than just dealing with your job and making money.

Question: What’s your favorite conference/tradeshow/event to attend?
Answer: America’s Beauty Show…of course. 🙂

Question: What’s your favorite way to spend a day off?
Answer: Golfing or going to the Beach.

Question: What was the last TV show you binge-watched?
Answer: Suits

Question: What song always gets you out on the dance floor?
Answer: All We Need (Feat. Shy Girls) – Dzeko & Torres Remix by ODESZA

Question: What’s the phone app you use most?
Answer: Instagram

Thanks so much, Jayke for participating in Beyond the Booth!

The post Beyond the Booth: Meet Jayke Lind appeared first on Personify.

Event registration should be as easy for the organizer as it is for potential attendees—but that isn’t always the case. That’s why Personify, Inc. (“Personify”), a lifelong technology partner to associations, nonprofits and event professionals, compiled research from over 300 organizations to create your go-to handbook on the subject: “The A2Z Guide to Event Registration.” The research provides valuable insights into industry trends, common challenges and practical guidance on crafting efficient, successful event registration.

“At Personify, we understand that as the first touch an audience has with an event, registration sets the tone for the entire experience,” said Daria Knupp, Senior Content Manager at Personify. “We conducted this research to provide event organizers with a roadmap to streamline the event registration process, optimizing it to address the frustrations most expressed by audiences. Of those surveyed, 44% identified registrants as the most critical metric to an event’s success, which tracks when you consider that an event ultimately hinges on attendance. The more people register, the more attendees you have to engage with content. We believe our findings are vital to successful event registration, and by extension, to a successful event.”

Above all, our research showed ease of use to be the most important factor when developing an event registration process—with 54% of respondents ranking it as their top priority. By putting ease of use first, event organizers can create a user-friendly, low-stress experience that increases the likelihood of attendees following through with registration and enhancing their satisfaction with the brand overall.

While ease of use may be top of mind, registrants also have their data and privacy to worry about when registering for events. As registration trends move toward personalization, protecting users’ data remains imperative, with 66% of survey respondents opting to use secure online registration software. By staying vigilant and proactive with cybersecurity, event professionals can build trust with attendees and ensure their data remains safe and secure.

Once you have your event registration built out, secure and ready to go, what’s the best way to promote it? In our increasingly digital world, it’s no surprise that our survey revealed social media as the most popular tool for promoting event registration. Social media is indispensable when it comes to both planning for and promoting events, and our research proves users’ preference for it as a means of communication. And though email marketing came in at a close second, it’s important to be wary of email fatigue: when emails start to pile up, registrants can start to tune out.

Despite the potential challenges of email fatigue, email still presents a unique marketing opportunity for event professionals—granted if they’re able to stand out in a sea of emails. Our research shows that a strategic approach leveraging a combination of personalization, segmentation, A/B testing, value proposition and multi-channel marketing is the most successful. Personalizing according to topics of interest, certification renewals and past attendance can help forge a connection between brand and recipient, while clearly communicating the event’s value gives potential attendees compelling reasons to attend.

A successful event starts with a successful registration process. As your attendee’s first impression of the event itself, it’s essential to keep the process simple, secure and easily accessible through social media and email marketing. Adhering to the insights uncovered in this report can help increase engagement, boost event attendance and strengthen the bond between you and your users—meaning even more attendance down the line!

Download the “A2Z Guide to Event Registration” for free and gain access to 20 pages of insights into what makes registrants tick, tips to streamline the registration process and practical steps to keep your users’ data safe. Our research team surveyed over 300 organizations from various industries managing registration for at least one event annually.  Some of the organizations surveyed manage over 20 events each year, and while most of the events are held in person, a small percentage of the organizations also host virtual and hybrid events. While every event registration process is unique, our findings speak to broader truths about what compels potential attendees to register—or not register—and can be used to optimize your event organization process, increase investment returns and maximize engagement for your next event.

About Personify

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone. 

For more information, visit https://personifycorp.com/.

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From social media to email marketing to search engine optimization, there are many strategies you can use to promote your event website effectively. This post will explore these tactics in detail, providing actionable steps to implement them successfully. So, buckle up and prepare to take your event marketing to the next level!

Get Social: Leveraging Social Media to Boost Traffic to Your Event Website

With the incredible reach and engagement potential of popular social media platforms like Facebook, Twitter, and Instagram, leveraging these channels is a game-changer in increasing exposure and driving website traffic.

Consider the statistics: According to Hootsuite, Facebook alone has over 2.8 billion active users, with an estimated 1.84 billion visiting the site daily. Instagram, meanwhile, boasts over 1 billion monthly active users, while Twitter (or are we calling it “X” now?) over 330 million. That’s a massive audience just waiting to discover your event!

But it’s not just about the sheer numbers. Social media platforms also offer unique engagement opportunities that can help drive traffic to your website. For example, you can create sharable content that encourages users to share your event with their followers, use targeted advertising to reach specific audiences, and even leverage influencer marketing strategies to tap into the power of online influencers and celebrities.

The bottom line? Social media is a must-have tool for any event marketer looking to boost website traffic. So what are you waiting for? Start leveraging the power of social media today and watch your event website traffic soar.

Make it Easy: Optimizing Your Website for SEO and Search Engine Visibility

If you’re organizing an event, you already know the importance of having a website that conveys all the necessary information to potential attendees as well as exhibitors and sponsors. However, more than just having a website is needed to draw in a large crowd. You must ensure that your website is optimized for search engines so people can easily find your event online.

Did you know that over 90% of online experiences begin with search engines? If your event website doesn’t appear on the first page of search results, you’re missing out on potential attendees. Optimizing your event website for search engines is crucial to increase visibility, drive traffic, and improve ticket sales.

Search engines use complex algorithms to determine the relevance and authority of a website. You can improve your website’s ranking by following best practices for on-page and off-page optimization. This includes optimizing your website’s metadata, creating high-quality content, building backlinks, and ensuring your website is mobile-friendly.

When you invest in SEO for your event website, you’re not only improving your search engine visibility, but you’re also improving the user experience for your potential attendees. By providing valuable information on your website and making it easy to navigate, you increase the chances of people staying on it and ultimately purchasing tickets for your event.

Don’t underestimate the power of SEO for your event website. By optimizing your website for search engines, you’re setting yourself up for success and ensuring your event gets the attention it deserves.

Get Personal: Using Email Marketing to Reach Your Target Audience

As event organizers, we know the importance of getting our event website in front of the right people. But with so much noise online, how do we cut through the clutter and reach those most likely to attend?

Enter email marketing.

It’s no secret that email marketing is one of the most effective ways to reach your target audience. Studies show that email has a higher ROI than any other marketing channel. And when it comes to promoting your event website, email marketing is your secret weapon.

Here’s why:

1. Personalization: Email marketing lets you personalize your message to each subscriber. You can increase engagement and conversions by segmenting your list and tailoring your message to their specific interests and preferences.

2. Direct communication: When someone subscribes to your email list, they permit you to communicate with them directly. This means you have a direct line of communication with potential attendees, where you can share updates, promote special offers, and build excitement around your event.

3. Measurable results: You can track your results in real time with email marketing. This lets you see which emails resonate with your audience and adjust your strategy accordingly.

So, how do you make the most of email marketing for your event website? First, build a targeted email list of genuinely interested people in your event. This means using lead magnets, social media advertising, and other tactics to attract subscribers who are likely to attend.

Next, segment your list and tailor your message accordingly. For example, send one email to people who have already registered for your event and another to those still on the fence.

Finally, use a platform like Mailchimp or Constant Contact to design and send your emails. These platforms make it easy to create professional-looking emails and track your results.

Using email marketing to promote your event website, you can reach your target audience more effectively and build excitement around your event. So why not give it a try?

Partner Up: Collaborating with Others to Expand Your Reach

Partnering up with other organizations can significantly impact the success of your event website. Here are some of the benefits of collaborating with others to expand your reach:

1. Increased exposure – By collaborating with other organizations, you can tap into a wider audience base and increase the visibility of your event website. This means more people will likely hear about your event and consider attending. Are your exhibitors and sponsors also promoting their participation in your event?

2. Shared resources – Collaborating with other organizations can help you leverage each other’s strengths and resources. For example, you could partner with a local event venue to promote your event or work with a digital marketing agency to drive traffic to your website.

3. Diversified promotional channels – Partnering with other organizations can also mean accessing new promotional channels and reaching new audiences. This could mean getting your event featured in a newsletter from another organization or sharing social media posts promoting each other’s events.

4. Collaborative funding opportunities – Collaborating with other organizations can create new funding opportunities. For example, you could partner with a sponsor to finance your event or work with a crowdfunding platform to raise funds for a cause.

Additionally, partnering with other organizations  can be a game-changer for your event website. By collaborating with others, you can expand your reach, tap into new resources and promotional channels, and increase your chances of success. So don’t be afraid to reach out and start building those partnerships today!

Empower Your Attendees: Encouraging Word-of-Mouth Marketing Online

When organizing successful events, getting the word out there is crucial. However, with so much competition and noise in the digital space, cutting through the clutter and standing out can take much work. That’s where the power of word-of-mouth marketing comes in – and who better to spread the word than your event attendees themselves?

Here are a few tips to empower your attendees and encourage them to promote your event online:

1. Make it easy for them. Provide your attendees with shareable social media graphics, catchy hashtags, and pre-written social media posts to make it a breeze for them to share your event with their followers.

2. Incentivize them. Offer rewards, event swag, special opportunities at your eventor discounts for attendees who share your event on social media, post photos and reviews, or invite their friends to attend.

3. Make them feel special. Acknowledge your attendees’ contributions and show appreciation for their efforts by featuring their content on your event website or social media channels.

4. Keep the conversation going. Encourage engagement and foster a sense of community by creating a dedicated event hashtag, setting up a social media wall, or creating a private Facebook group for attendees to connect and exchange ideas.

By tapping into the power of word-of-mouth marketing, you can boost attendance and engagement and create a buzz around your event that extends far beyond your target audience. So go ahead and unleash the power of your attendees – they might surprise you with their creativity, enthusiasm, and reach!

Conclusion

Using various marketing strategies can boost traffic to your event website. Leveraging social media platforms like Facebook and Instagram can create buzz and generate interest in your event. Optimizing your website for SEO and search engine visibility can improve your ranking on search engines, making it easier for potential attendees to find your event. Email marketing can help you stay in touch with your target audience and increase engagement. Collaborating with others can expand your outreach and tap into new networks. Finally, empowering attendees to spread the word online can amplify your marketing efforts and create a positive buzz around your event.

By combining these strategies, you can create a comprehensive marketing plan that drives traffic to your event website and increases attendance at your event. So, go ahead and start implementing these tactics for your next event, and watch the magic unfold!

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