News Archives - Personify https://personifycorp.com/blog/category/news/ Thu, 04 Jan 2024 13:51:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://personifycorp.com/wp-content/uploads/2021/08/logo-color-150x150.png News Archives - Personify https://personifycorp.com/blog/category/news/ 32 32 Personify Launches New A2Z Events Website and Announces GTR is Now Registration Tech  https://personifycorp.com/blog/personify-launches-new-a2z-events-website/ Thu, 04 Jan 2024 13:42:35 +0000 https://personifycorp.com/?p=49920 A2Z Events is a complete event management platform that now includes Registration Tech solutions, formally known as GTR. January 4, 2024 Personify announces the launch of a dynamic new website, mya2zevents.com, for its A2Z Events brand featuring the full portfolio of event management products, including GTR, which has been officially transitioned to Registration Tech. Following […]

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A2Z Events is a complete event management platform that now includes Registration Tech solutions, formally known as GTR.

January 4, 2024

Personify announces the launch of a dynamic new website, mya2zevents.com, for its A2Z Events brand featuring the full portfolio of event management products, including GTR, which has been officially transitioned to Registration Tech. Following months of dedication and careful planning, the company is excited to unveil a new website and integrated platform to event professionals.  

The new website includes blogs featuring best practices and expert insights, research reports and resources, and detailed product information about the brand’s complete platform of event management solutions. In addition to the newly transitioned event registration software, Registration Tech, A2Z Events also offers floor plan management, exhibitor and sponsor management, attendee engagement solutions, badge printing and much more.   

“We’re thrilled to bring Registration Tech under the A2Z Events brand. With this combined offering, users can grow their events year after year with more show insights and the ability to customize workflow registration through a single-platform solution,” said Erin Sullivan, Vice President of Marketing at Personify.  

With the intuitive, user-friendly interface, event professionals can manage participants and simplify tasks like data collection, registrant communication and payment processing. Not only can they collect attendee data, but organizers can put it to good use too, with detailed reports providing valuable insights on registration trends, attendee demographics, and promotional ROI.  

To simplify the event registration process for attendees and exhibitors alike, A2Z Events offers easy-to-use event registration software, badge printing and check-in. With these two often stressful event processes simplified, attendees can focus on enjoying the event, and organizers can focus on connecting with their attendees. A2Z Events’ lead retrieval solution makes it easy to record prospects with the simple scan of a badge, while the attendance tracking solution streamlines badge scanning capabilities with an intuitive mobile app.  

From registration forms to attendance tracking, A2Z Events has event professionals covered in creating seamless on-site experiences. With the integration of Registration Tech, A2Z Events remains committed to providing innovative solutions to meet the evolving needs of show organizers and event professionals.  

Visit mya2zevents.com to learn more about A2Z Events, Registration Tech and our entire platform of innovative solutions and services that can help organizations successfully manage and grow their events.   

About Personify 

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone.  

Part of the Personify suite of solutions, A2Z Events is a single connected platform for the ultimate event experience. Built for event professionals by event professionals, the robust all-in-one- event management solution is tailor-made to maximize attendee and exhibitor engagement.  

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A2Z Events by Personify Presents the Ultimate Guide to Event Registration https://personifycorp.com/blog/the-ultimate-guide-to-event-registration/ Thu, 10 Aug 2023 20:12:29 +0000 https://personifycorp.com/?p=48334 Consider the registrant: new insights reveal what keeps attendees coming back for more Event registration should be as easy for the organizer as it is for potential attendees—but that isn’t always the case. That’s why Personify, Inc. (“Personify”), a lifelong technology partner to associations, nonprofits and event professionals, compiled research from over 300 organizations to […]

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Consider the registrant: new insights reveal what keeps attendees coming back for more

Event registration should be as easy for the organizer as it is for potential attendees—but that isn’t always the case. That’s why Personify, Inc. (“Personify”), a lifelong technology partner to associations, nonprofits and event professionals, compiled research from over 300 organizations to create your go-to handbook on the subject: “The A2Z Guide to Event Registration.” The research provides valuable insights into industry trends, common challenges and practical guidance on crafting efficient, successful event registration.

“At Personify, we understand that as the first touch an audience has with an event, registration sets the tone for the entire experience,” said Daria Knupp, Senior Content Manager at Personify. “We conducted this research to provide event organizers with a roadmap to streamline the event registration process, optimizing it to address the frustrations most expressed by audiences. Of those surveyed, 44% identified registrants as the most critical metric to an event’s success, which tracks when you consider that an event ultimately hinges on attendance. The more people register, the more attendees you have to engage with content. We believe our findings are vital to successful event registration, and by extension, to a successful event.”

Above all, our research showed ease of use to be the most important factor when developing an event registration process—with 54% of respondents ranking it as their top priority. By putting ease of use first, event organizers can create a user-friendly, low-stress experience that increases the likelihood of attendees following through with registration and enhancing their satisfaction with the brand overall.

While ease of use may be top of mind, registrants also have their data and privacy to worry about when registering for events. As registration trends move toward personalization, protecting users’ data remains imperative, with 66% of survey respondents opting to use secure online registration software. By staying vigilant and proactive with cybersecurity, event professionals can build trust with attendees and ensure their data remains safe and secure.

Once you have your event registration built out, secure and ready to go, what’s the best way to promote it? In our increasingly digital world, it’s no surprise that our survey revealed social media as the most popular tool for promoting event registration. Social media is indispensable when it comes to both planning for and promoting events, and our research proves users’ preference for it as a means of communication. And though email marketing came in at a close second, it’s important to be wary of email fatigue: when emails start to pile up, registrants can start to tune out.

Despite the potential challenges of email fatigue, email still presents a unique marketing opportunity for event professionals—granted if they’re able to stand out in a sea of emails. Our research shows that a strategic approach leveraging a combination of personalization, segmentation, A/B testing, value proposition and multi-channel marketing is the most successful. Personalizing according to topics of interest, certification renewals and past attendance can help forge a connection between brand and recipient, while clearly communicating the event’s value gives potential attendees compelling reasons to attend.

A successful event starts with a successful registration process. As your attendee’s first impression of the event itself, it’s essential to keep the process simple, secure and easily accessible through social media and email marketing. Adhering to the insights uncovered in this report can help increase engagement, boost event attendance and strengthen the bond between you and your users—meaning even more attendance down the line!

Download the “A2Z Guide to Event Registration” for free and gain access to 20 pages of insights into what makes registrants tick, tips to streamline the registration process and practical steps to keep your users’ data safe. Our research team surveyed over 300 organizations from various industries managing registration for at least one event annually.  Some of the organizations surveyed manage over 20 events each year, and while most of the events are held in person, a small percentage of the organizations also host virtual and hybrid events. While every event registration process is unique, our findings speak to broader truths about what compels potential attendees to register—or not register—and can be used to optimize your event organization process, increase investment returns and maximize engagement for your next event.

About Personify

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone. 

For more information, visit https://personifycorp.com/.

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A2Z Events by Personify Completes 2023 Trade Show and Events Research Report https://personifycorp.com/blog/a2z-events-by-personify-completes-trade-show-and-events-research/ Thu, 09 Mar 2023 17:56:29 +0000 https://personifycorp.com/?p=46221 From the eyes of the exhibitor: new research provides key insights into the power of events, expectations, demographic shifts and more.  Personify, Inc. (“Personify”), a technology partner helping associations, nonprofits and event professionals to bring people together and build revenue, is pleased to release powerful insights and considerations for trade shows and events in 2023. […]

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From the eyes of the exhibitor: new research provides key insights into the power of events, expectations, demographic shifts and more. 

Personify, Inc. (“Personify”), a technology partner helping associations, nonprofits and event professionals to bring people together and build revenue, is pleased to release powerful insights and considerations for trade shows and events in 2023. The research report, “2023 Exhibitor Data: Research Findings,” presents the most relevant and current trends for trade show and event organizers with research conducted by A2Z Events in January 2023. The full report provides a deep understanding of the power of events today, changing expectations, unique challenges, expanding goals and demographic shifts, all from the eyes of the exhibitor.  

“At Personify, we understand the importance of staying informed about the current trends and expectations for trade shows and events,” said Rich Vallaster, Director of Event Marketing at Personify. “That’s why we conducted this research – to provide event organizers with a better understanding of exhibitor preferences and needs. The most surprising finding from the survey was that exhibitors cited increasing their visibility as more important than generating leads – a clear indication of the broader goals many companies have for events today. Overall, we feel this survey data is essential to help ensure that trade shows in 2023 meet the demands of modern exhibitors.” 

Within the report, our research affirms anticipated growth in event participation this year, highlighting that events are a powerful and versatile marketing tool for companies of all sizes. 89% of survey respondents reported their 2023 event participation is staying the same or increasing compared to 2022. Despite economic uncertainty, companies are looking to 2023 as a benchmark for successful events, recognizing the importance of event ROI and engagement in an ever-competitive market.  

Findings within the report suggest that events have become more than just a tool to acquire new customers. While generating new leads has always been a top priority, in 2023, exhibitors are looking to increase their visibility more than ever before. Exhibitors also reported that content will be a key motivator for attendance at an event and sustainability remains a focus for many when organizing events.  

Additionally, the report uncovers the most important demographic to target and consider when designing your event experiences in 2023. Today’s primary target audience may be younger than you think. The demographic insights within the report support a considerable shift in buying power and an increase in expectations for a curated, interactive and engaging experience before, during and after events.   

Meeting the needs of exhibitors is not easy in today’s world. On top of ensuring basic needs, such as having an exhibition space and marketing materials available, understanding exhibitor expectations and motivations will further enable show organizers and events professionals to maximize their events in 2023 and beyond.  

“2023 Exhibitor Data: Research Findings” is available to download for free and contains 16 pages filled with insights into the motivations, preferences and expectations of today’s exhibitors. The report was compiled from the survey responses of 318 participants employed by companies or organizations that have exhibited during at least one trade show, conference or event in the United States during 2022. While each company or organization is unique in its participation in trade shows and events, the findings can help inform show organizers as they develop strategies designed to support the long-term growth and success of their organization.  

The full report, conducted by A2Z Events by Personify, is available to download for free, here.  

About Personify 

Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs, and other organizations to help them bring people and ideas together. Our technology platform, combined with our professional service and support, empowers organizations of all sizes at every step of their journey. Personify’s integrated solutions enable clients to build reliable revenue streams and achieve greater success, and our partnership means they never do it alone. 

For more information, visit https://personifycorp.com/

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Personify Acquires GTR to Expand Event Management Software Offering https://personifycorp.com/blog/personify-acquires-gtr-to-expand-event-management-software-offering/ Wed, 31 Aug 2022 13:11:31 +0000 https://personifycorp.com/?p=42949 Acquisition adds registration, lead retrieval, badge printing and more to Personify’s Community Experience Platform Personify, Inc. (“Personify”), a technology company that enables organizations to manage and grow their communities, announced today the acquisition of Charlotte-based GTR Event Technology. GTR is a long-established player in the events industry, providing innovative solutions for event professionals and modern […]

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Acquisition adds registration, lead retrieval, badge printing and more to Personify’s Community Experience Platform

Personify, Inc. (“Personify”), a technology company that enables organizations to manage and grow their communities, announced today the acquisition of Charlotte-based GTR Event Technology. GTR is a long-established player in the events industry, providing innovative solutions for event professionals and modern experiences for attendees. The acquisition of GTR allows Personify to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings, and other events of all variations and sizes.

GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking.

“The addition of GTR to Personify’s Community Experience Platform further enables our mission of helping our clients to manage and grow their communities. Our clients often want us to serve all their technology needs including event, association, and community engagement technology. GTR’s products now allow Personify to be a single source,” said Scott Collison, President and CEO of Personify.

Travis Tucker, CEO of GTR, added, “Being part of Personify’s Community Experience Platform will expand the audience of those who will now consider GTR’s products for their event management technology needs. Our market has immediately expanded. We look forward to providing a broader variety of associations, chambers, and trade show and event organizers with an exceptional event experience.”

Attendees will enjoy a seamless experience of Personify’s event website and online registration, event check-in and badge printing and a mobile conference app. Event organizers, exhibitors and sponsors can generate more revenue and productivity from trade show floor planning, lead retrieval, matchmaking, exhibitor and sponsor marketing, attendance tracking, and data reporting and analytics.

Travis Tucker, CEO of GTR, will join Personify’s team as the Head of Events Business Strategy.

Show organizers and association leaders can learn more about Personify’s event management technologies during the upcoming webinar “Better Together: The Future of Event Management with GTR, A2Z Events and Personify” on September 20 at 12:30 ET. To register for the webinar, click here.

Personify is a Pamlico Capital portfolio company and GTR is backed by Topmark Partners.

For additional questions not addressed above, please review our Client FAQ, available here.

About Personify

Personify partners with associations, chambers of commerce, charities, event professionals, YMCAs, JCCs, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit personifycorp.com.

About GTR

Since 1995, Event Planners have chosen GTR for leading technology, exceptional service, and overall value. GTR provides the conference and tradeshow industry with technology designed to improve and simplify every event. With their all-in-one event management platform, end-to-end support, global reach, and eye on innovation, GTR has powered over 12,000 events around the world. For more information, visit gtrnow.com. Events are hard, GTR makes them simple.

About Pamlico Capital

Pamlico Capital is a private equity firm founded in 1988 that invests in growing middle market companies in North America. Pamlico Capital seeks control-oriented growth equity investments of up to $200 million alongside founders and proven leaders in its target industries: communications, healthcare, services and software. The firm, based in Charlotte, NC, has assets under management of approximately $4 billion. For additional information, please visit pamlicocapital.com.

About Topmark Partners

The team at Topmark Partners has been investing in growth stage businesses since 1999. Topmark Partners develops trusted relationships with experienced entrepreneurs and supports its portfolio companies through the most dynamic phases of their lifecycles. Based in Tampa, FL, Topmark Partners invests in companies led by entrepreneurs applying proven technology to solve business problems. These technology-enabled businesses typically generate $3 million to $30 million of revenue and are at or near breakeven. Topmark Partners targets investments of $2 million to $7 million in each portfolio company. Learn more at topmarkpartners.com.

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A2Z Events by Personify Launches Awards for Event Professionals https://personifycorp.com/blog/a2z-events-launches-awards-for-event-professionals/ Mon, 15 Aug 2022 17:13:58 +0000 https://personifycorp.com/?p=42657 New awards program provides opportunity to recognize innovation by events professionals and independent trade show organizers. Personify, Inc. (“Personify”), the leader in technology solutions for associations, nonprofits and event professionals is pleased to announce the launch of the first-ever A2Z Event Professionals Awards. The new awards program was established to celebrate the agility, creativity and […]

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New awards program provides opportunity to recognize innovation by events professionals and independent trade show organizers.

Personify, Inc. (“Personify”), the leader in technology solutions for associations, nonprofits and event professionals is pleased to announce the launch of the first-ever A2Z Event Professionals Awards. The new awards program was established to celebrate the agility, creativity and industrious problem solvers in today’s events and association industries.  

The A2Z Event Professionals Awards are now accepting nominations from across the events industry. Nominees are not required to be A2Z Events users or Personify clients and may range in size and experience from associations to independent show organizers. The awards program will highlight innovation and creative thinking in the events industry, no matter the organization or origin.  

“So many awards are focused on revenue or square footage,” says Rich Vallaster, Director of Event Marketing at Personify. “While those are critical components to an event’s success, recognizing the ideas of all sizes and the people and teams who have had a huge impact in the industry is why we created these awards.” 

Submission categories vary to cover the multitude of opportunities to innovate and impact an event experience on a large or small scale. Clients may nominate themselves, a fellow event professional or an event team for their exceptional work to improve sponsorships, floor plan management, educational content, attendee engagement, activations and more.   

Nominations will be reviewed by a panel of event professionals who will evaluate submissions based on overall association or organizational success, creativity and innovation, as well as impact on industry or sector.  

For more information, criteria and the nomination form, click here.

About Personify 

Personify partners with associations, chambers of commerce, charities, event professionals, health and wellness facilities, educational institutions, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit https://personifycorp.com/

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Personify and the AMC Institute Launch the Business Exchange https://personifycorp.com/blog/personify-and-the-amc-institute-launch-the-business-exchange/ Fri, 29 Jul 2022 14:03:36 +0000 https://personifycorp.com/?p=42370 Personify and the AMC Institute co-curate a virtual marketplace that delivers non-dues revenue and competitive advantage for members. July 29, 2022– Austin, Texas – Personify, Inc. (“Personify”), the leader in technologysolutions for associations, nonprofits and event organizers, and the AMC Institute (AMCI), the premier trade association for the association management company (AMC) industry, announced the […]

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Personify and the AMC Institute co-curate a virtual marketplace that delivers non-dues revenue and competitive advantage for members.

July 29, 2022– Austin, Texas – Personify, Inc. (“Personify”), the leader in technology
solutions for associations, nonprofits and event organizers, and the AMC Institute (AMCI), the premier trade association for the association management company (AMC) industry, announced the launch of a next generation revenue platform called the Business Exchange. Now available exclusively to AMCI members, the collaboration represents a shared commitment to advancing the AMC industry through innovative technology tailored to meet the needs of AMC firms and their association clients.

The virtual marketplace, designed by AMCI and Personify, provides members a competitive advantage through trusted AMCI Leadership Circle and Strategic Partner exclusive product and service discounts. Partners will update and announce new offers quarterly on the Business Exchange.

“The Business Exchange is just one of many initiatives underway between AMCI and Personify. Together we are focused on strategically co-developing programs and technology tools,” remarked Phil Dolan, Chief Growth Officer of Personify. “The Business Exchange is open for business, and this is just the beginning.”

“By connecting members and partners through the Business Exchange, we are able to collectively strengthen and advance the AMC community and the clients AMCI members serve,” said Mark Engle, AMCI Board Chair. “The Business Exchange is both a non-dues revenue stream for the association and a valuable resource for AMCs to find best-in-class products and services for their association clients at competitive pricing they would not be able to find on their own.”

“Creating this space for members and partners will enhance value and drive member engagement. Member-only offers from partners will include discounts on technology, destinations and meeting venues, production equipment, employee benefits, insurance and more,” added Tina Wehmeir, AMCI President & CEO, “AMCI’s unique partnership alliance ensures we continue to develop best-in-class tools and resources that help the AMC community support the growth and missions of the association clients they serve.”

AMC Institute members can explore the new Business Exchange and search available offers by visiting www.amcinstitute.org and logging into their membership account.

About Personify

Personify partners with associations, chambers of commerce, charities, event organizers, health and wellness facilities, educational institutions, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit https://personifycorp.com/.

About The AMC Institute

Located in Alexandria, Virginia, AMC Institute (AMCI) is the leading organization advancing professionalism and high-performance standards for the association management company industry globally. AMCI member companies manage over 1,800 associations full-time around the world, and nearly 900 on a project basis. To learn more about AMCI, visit amcinstitute.org.

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A Match Made by A2Z…Personify Introduces Matchmaking Feature and Upgraded Event Management Experience  https://personifycorp.com/blog/personify-introduces-matchmaking-feature/ Thu, 12 May 2022 15:00:00 +0000 https://personifycorp.com/?p=40927 A2Z Events by Personify delivers new tools and features to lead the event platform market in engagement and experience.  May 12, 2022– Austin, Texas – Personify, Inc. (“Personify”), the leader in technology  solutions for associations, nonprofits and event organizers, is proud to launch product and feature upgrades in the A2Z Events software, modernizing tradeshow and event […]

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A2Z Events by Personify delivers new tools and features to lead the event platform market in engagement and experience. 

May 12, 2022– Austin, Texas – Personify, Inc. (“Personify”), the leader in technology  
solutions for associations, nonprofits and event organizers, is proud to launch product and feature upgrades in the A2Z Events software, modernizing tradeshow and event experiences. The release features an enhanced exhibitor and attendee experience and introduces all-new Matchmaking functionality powered by proprietary machine learning in the A2Z Events software.  

A2Z Events equips show organizers with the tools to save time, provide more meaningful engagement and modernize their event experiences for exhibitors and attendees. The new exhibitor hub is designed to create a more interactive experience by enhancing analytics and visuals, improving task tracking, increasing exhibitor brand and product awareness among attendees, and adding time-saving tools for automation.  

Through the addition of the new matchmaking feature, exhibitors and attendees can save time and connect more efficiently and easily through machine-learned meeting recommendations and easy-to-use scheduling tools. Matchmaking will connect exhibitors with more engaged and relevant attendees who provide the best value and opportunity to show ROI and meet KPI goals. Matchmaking provides better meetings in less time.  

“If you’re looking for an event platform that is modern, user-friendly, and packed with features, look no further than the new exhibitor hub from A2Z Events by Personify,” explains Jonathan Damrich, VP, Product Research & Development. “We’ve made it our mission to provide exhibitors and attendees with the tools they need to succeed, and our event matchmaking software is the perfect example of that.” 

The new exhibitor hub launches for all shows and events deployed on or after Thursday, May 12, 2022.  

To learn more about Matchmaking and the new exhibitor hub in A2Z Events, visit https://personifycorp.com/products/a2z-events/ 

About Personify 

Personify partners with associations, chambers of commerce, charities, event organizers, health and wellness facilities, educational institutions and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform, combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit https://personifycorp.com/

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Introducing The Exhibitor Hub with Matchmaking Features https://personifycorp.com/blog/introducing-the-exhibitor-hub-with-matchmaking-features/ Thu, 12 May 2022 13:49:45 +0000 https://personifycorp.com/?p=40918 Looking for a more modern event platform for your tradeshow or conference, look no further than our new Exhibitor Hub!  Our easy-to-use tools and unique user experiences make event planning more manageable than ever before. Our exciting new Matchmaking feature ensures that you’ll get the most out of your trade show experience. Attendees can search […]

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Looking for a more modern event platform for your tradeshow or conference, look no further than our new Exhibitor Hub! 

Our easy-to-use tools and unique user experiences make event planning more manageable than ever before. Our exciting new Matchmaking feature ensures that you’ll get the most out of your trade show experience. Attendees can search for the best-matched exhibitors, and exhibitors can get in front of the most qualified attendees. 

 “If you’re looking for an event platform that is modern, user-friendly, and packed with features, look no further than the new exhibitor hub from A2Z Events by Personify, explains Jonathan Damrich, VP, Product Research & Development. We’ve made it our mission to provide exhibitors and attendees with the tools they need to succeed, and our event matchmaking software is the perfect example of that.” 

What is the Exhibitor Hub? 

It Improves the exhibitor experience 

Make it simple for your exhibitors to fill out their company profile, add products and digital assets, and fulfill other tasks before the show. 

It has an easy set-up 

The Exhibitor Hub is a single location for exhibitors to manage their digital presence at the event. The quick and simple establishment of exhibitor assets encourages full completion. 

It provides value 

Using our software, you can get in-depth information on attendees interested in a particular exhibitor. Prove ROI to exhibitors by providing detailed analytics on attendee interactions such as advertisement clicks, page views, product views, etc. Give specific details about visitors that show interest in an exhibitor. 

It examines exhibitor analytics 

Encourage exhibitors to return to future events by informing them of the return on their investment. Examine each exhibit package and provide statistics to show the value of your event. 

It tracks exhibitor progress 

Organizers can keep track of exhibitor progress to ensure that complete profiles and comprehensive listings are completed creating a digital profile attendees expect. Provide a wide range of materials to guarantee that both exhibitors and visitors have a positive experience. 

What Can the Matchmaking Feature Do? 

This fantastic feature creates a one-on-one matchmaking experience for exhibitors and attendees. 

With engagement at a premium for attendees returning to in-person events, providing ROI for this audience is extremely important. Matchmaking can expedite relevant relationships and high-quality interactions. 

It provides quality recommendations 

Match people based on their interactions and interests. Exhibitors can contact and interact with attendees who view their profiles or purchase their goods (based on show management controls). Attendees may use the expo to its full potential if they have access to relevant items and services. 

It provides a tailored experience 

Having a custom experience for each exhibitor and attendee allows them to reach their objectives while still saving time curating information. 

AI powers it 

AI-powered matchmaking ensures meaningful matches occur, with new partnerships established throughout the show cycle based on daily interactions. 

It saves time 

Before, during, or after the event, you may connect and schedule meetings. Exhibitors and attendees can engage with each other through a safe, centralized and controlled communication channel. 

Exhibitors and visitors can save a significant amount of time by finding appropriate matches immediately and maximizing their chances for a successful show.  

Why Do You Need It? 

It’s time to modernize your event experience. And it’s an experience that everyone will love! How often have we heard that attendees just don’t know which exhibitors are the most relevant to visit or that exhibitors must sift through countless show leads to find the most relevant buyers? Not to mention the ability to see which exhibitors have completed their profile and set up? Now you can solve all of those problems. Schedule a demo today. 

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Get creative with community: Personify hosts event for online community creators  https://personifycorp.com/blog/personify-hosts-event-for-online-community-creators/ Wed, 06 Apr 2022 19:35:20 +0000 https://personifycorp.com/?p=40023 Personify, Inc. (“Personify”), the leader in technology solutions for associations and nonprofits, is hosting Community Lab, a free, one-day, virtual event on April 28 for the community builders of the association and nonprofit world.   Community Lab’s full day of community connection, learning and discovery kicks off with an opening panel discussion between Personify’s Benjamin Morton, […]

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Personify, Inc. (“Personify”), the leader in technology solutions for associations and nonprofits, is hosting Community Lab, a free, one-day, virtual event on April 28 for the community builders of the association and nonprofit world.  

Community Lab’s full day of community connection, learning and discovery kicks off with an opening panel discussion between Personify’s Benjamin Morton, an expert in community consulting, Personify’s Erin Geoffroy Sullivan, a marketing and brand leader with expertise in online communities, and thought leader and community influencer, Marjorie Anderson. Marjorie is the founder of Community by Association, and she’ll speak with Benjamin and Erin about the possibilities for associations and nonprofits to create and maintain vibrant online communities as inclusive spaces that keep members informed, engaged and connected. 

Event programming continues with 12 learning sessions that explore the real-world challenges and opportunities from hundreds of community builders. Sessions will cover a wide variety of topics including building a thriving online community with limited resources, successfully onboarding your team and members, fundraising beyond in-person events and making inclusive practices the foundation of your online space.  

The sessions also feature Personify clients such as the National Association of Nutrition Professionals (NANP) and FTK Nation as they share how their associations leverage online communities to increase their fundraising impact and cut down on costs associated with document storage and sharing. 

Additionally, peer-to-peer roundtables will provide a space for attendees to connect, share knowledge and learn from each other’s successes and failures through topical discussion forums. Each Community Lab learning session is worth one CAE credit. 

Whether you’re someone who is “community curious” and are beginning to explore the benefits of an online community or you’re a seasoned community veteran, Community Lab will be a place for anyone who uses, creates and loves online communities to explore, connect and build together. 

For the full Community Lab event schedule, speaker lineup and to register, click here. 

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Personify and AMC Institute Extend Strategic Partnership https://personifycorp.com/blog/personify-and-amc-institute-extend-strategic-partnership/ Tue, 15 Feb 2022 17:56:37 +0000 https://personifycorp.com/?p=39024 A Second, Consecutive Three-Year Deal with the Leader in Association Management, AMC Institute Personify, Inc. (“Personify”), the leader in technology solutions for associations and nonprofits, is proud to announce an agreement to continue a strategic partnership with the AMC Institute (AMCI), a leader among association management companies. The new agreement between AMCI and Personify will […]

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A Second, Consecutive Three-Year Deal with the Leader in Association Management, AMC Institute

Personify, Inc. (“Personify”), the leader in technology solutions for associations and nonprofits, is proud to announce an agreement to continue a strategic partnership with the AMC Institute (AMCI), a leader among association management companies. The new agreement between AMCI and Personify will bring the total partnership to six years. The original partnership began in 2019 and now extends through 2024. Both organizations align with a shared priority of advancing AMCs by providing the ability to connect, communicate, and effectively engage with valuable stakeholders, which in turn supports growth and prosperity. 

“The AMC Institute (AMCI) has long recognized that our strategic partners are essential to the continued advancement of the professionalism and high standards of association management companies (AMCs),” said Tina Wehmeir, President and Chief Executive Officer of The AMC Institute. “Personify exemplifies professionalism and high standards in technology products and services tailored to the needs of AMC firms and their association clientele. We look forward to evolving our synergy, as the over 2,700 associations and non-profit organizations that our AMC members support will be the ultimate benefactors.” 

“We are thrilled to continue collaborating and growing with the AMC Institute through our reinvigorated partnership. Building strong relationships with an industry leader like AMCI is critically important for us to continue to provide thoughtful and inventive solutions for the AMC community,” said Phil Dolan, Chief Marketing Officer of Personify. “I look forward to celebrating our partnership in-person with Tina and the entire AMCI team later this week at their Annual Meeting in Colorado.” 

AMC Institute and its members will experience the benefits of multiple Personify products including:  

Personify will attend and exhibit at the AMCI Annual Meeting on February 16-18 in Colorado Springs, Colo. Annual Meeting attendees are invited to a Nightcap event with Personify on Wednesday evening at 8:30 p.m. MST at The Broadmoor Hotel Bar. Nightcap details and RSVP form can be found here.  

About Personify 

Personify partners with associations, chambers of commerce, charities, event organizers, health and wellness facilities, educational institutions, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit https://personifycorp.com/

About AMC Institute 

Located in Alexandria, Virginia, AMC Institute (AMCI) is the leading organization advancing professionalism and high-performance standards for the association management company industry globally. AMCI member companies manage over 1,800 associations full-time around the world, and nearly 900 on a project basis. To learn more about AMCI, visit amcinstitute.org

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